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5 Free Online Tools to Build Your Personal Brand

Everyone has a personal brand, whether they choose to or not. It is becoming increasingly common for new acquaintances and potential employers to Google persons after learning their names and if you’re not controlling the results they find, you could find yourself in hot water…or out of a job.

So here are some tools that will help you to manage your online presence and build your personal brand to ensure people see what you want them to see.

Consider About.me the hub of your online activity. It creates a beautiful one-page website that allows you to provide a short summary of who you are and what you do, along with links to all your online profiles, websites, portfolio and anything else you think represents you. It’s free with paid features and it ranks highly in search engines, which is an added bonus. Check out my About.me page here to get an idea of what it looks like. (Options to About.me include Vizify and Flavors.me)

This is a common recommendation but that’s exactly why it’s on this list. Tech-savvy potential employers go here first. LinkedIn gives you the opportunity to present your professional life in a very clean and logical way, allowing you to include things you couldn’t include in a one-page resume. It’s also a great platform for getting recommendations from people you’ve worked with in the past and showing off your business connections (which can sometimes play a big role in your hire-ability). I put a link to my LinkedIn page at the bottom of my resume.

This is the definitive app for controlling what people see when they google your name. The free version allows you to pick the top 3 results you’d like to show when people search for you through Google. It will then give you step-by-step instructions on how to optimize these profiles. You will get notifications each time one of these profiles rises in Google search results. BrandYourself also gives you the option to create a professional profile on their website that you can use as an option to LinkedIn or About.me, but I don’t recommend using it.

Once you have all your profiles set-up, you’ll want to track the mentions of your name or businesses you are affiliated with. This can help you identify people that may be talking about you, sharing your information or someone with questions about your business. Add these terms to Mention and that’s it. Set it and forget it. (Don’t sue me please, Ron Popeil.) Each day, Mention will email you all the mentions of your specified terms. The free package allows 100 mentions per month so if you have a more popular name or brand, you’ll have to get one of the paid packages.

You can also use social media to promote your brand. As a matter of fact, if you are using Instagram, you can buy Instagram followers with instant delivery. This will help you grow your page or profile easily.

A great way to project an ‘expert’ image is to share the information you read online on social media. This shows that you are knowledgeable of your industry landscape and you are willing to share that with others, not just keep it to yourself. As an added bonus, other professionals in your industry will want to follow you to learn more from you and get these updates. Buffer is a simple app that integrates seamlessly into your browser to allow you to share webpages, articles, images and snippets to your social media profiles with a few simple clicks.



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