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What’s New This Month on Social Media…

Facebook Globally Launches Messenger Day: Facebook Messenger Day is now available globally with the latest versions of the Messenger app on both Android and iOS. Facebook Messenger Day is a new way to share photos and videos “as they happen” in the stand-alone Messenger app. Just like Snapchat Stories and Instagram Stories, Messenger Day allows users to customize their photos and videos with thousands of frames, effects, and stickers, and each post disappears after 24 hours.

Read this to create a ‘Day,’ you can use the standard camera feature and simply select “My Day” under the “Add to” section. You can also pick an existing image from your gallery from within the camera, or tap “add to your day,” under images you’ve already shared in a conversation.

There are some things Facebook Messenger Day does better than Snapchat. While the latter gives you the option to share Stories with either everyone or just your friends, Messenger Day lets you whitelist or blacklist specific people. Given Snapchat became popular in part for appearing to be more “private” than Facebook; it’s a little ironic that Messenger gives you more privacy control.

 Google introduces Hangouts Meet and Hangouts Chat: Google’s popular Hangout that used to provide both video conferencing and business chat is evolving into two separate services: Hangouts Meet and Hangout Chats. Hangouts Meet offers corporate video conferencing for up to 30 users while Hangouts Chat will target workplace chat, focusing on “bringing cross-functional teams together, discussing tasks that need to get done and sharing [their] work.”

Hangouts Chat offers teams dedicated virtual rooms for each project, threaded conversations, and deep integration with companion G Suite products like Drive and Docs. Hangouts Meet is widely available now and “will gradually roll out to all G Suite customers over the next few weeks.” However, Hangouts Chat is still being tested.

 Current G Suite customers can apply to try Hangouts Chat through Google’s Early Adopter Program (https://gsuite.google.com/campaigns/index__chateap.html )

Facebook Relaxes Ad Placement Limit in Instant Articles: Facebook has updated its monetization policies for Instant Articles. Instant Articles is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display as much as 10 times faster than the standard mobile web.

 To better serve the needs of publishers and people engaged in the news on Facebook, the social media giant is relaxing it’s ad placement limit, providing more flexibility and control to publishers in running their business strategies on the platform.

Now publishers and advertisers can place ads frequently in articles, now up to every 250 words (previously every 350 words). Publishers can place ads manually within the article or choose between three options for automatic placement: ads every 250, 350, or 500 words. Facebook confirms that these updates will be available in the coming week and states that it will continue “to explore additional ad placements and formats within Instant Articles that drive revenue for publishers and performance for advertisers while maintaining a great reading experience.”






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